Search Engines & Search Engine Optimization (SEO) Presentation by Saeed El-Darahali 7th World Congress on the Management of e-Business

Search Engines & Search Engine Optimization (SEO) Presentation by Saeed El-Darahali 7th World Congress on the Management of e-Business

What is a Search Engine?

Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Different than a Directory Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors.

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